Kelly Sumner
Chairman
Former CEO of Take Two Interactive, Red Octane (Guitar Hero), and Chairman Mediatonic (Fall Guys).
The team guiding Reactional Music.
Reactional’s leadership blends AAA game publishing, music rights expertise, and deep-tech entrepreneurship to bring the Reactional Engine to market.
Leadership
Tomas Jenneborg
CEO
tomas.jenneborg[at]reactionalmusic.com
Turning breakthrough technology into a scalable platform for the games industry, unlocking music as a driver of player acquisition, engagement, and monetization.
Jesper Nordin
Founder
jesper.nordin[at]reactionalmusic.com
Renown contemporary classic composer. Credits include Esa-Pekka Salonen, San Francisco Symphony & London Philharmonia.
Key Team Members
Luke Ritchie
General Manager
luke.ritchie[at]reactionalmusic.com
20 years experience in music & technology sectors, including partnerships with Epic Games, RSC, Magic Leap, Google, Intel and Sony.
Simon Harvey
Chief Marketing Officer
simon.harvey[at]reactionalmusic.com
Worked with leading games brands introducing games franchises, including Guitar Hero.
Jacob Deshayes
Chief Content Officer
jacob.deshayes[at]reactionalmusic.com
13 years leadership at Spotify, across Artist Pages, Music Delivery System and Content CMS.
David Knox
david.knox[at]reactionalmusic.com
Former head of planning of global leadership group at Electronic Arts, where he worked for 27 years.
Matt Connors
Advisor
matt.connors[at]reactionalmusic.com
Former CEO Simplygon (acquired by Microsoft), former Apple, Adobe, Macromedia.
Development Team
Adele Kosman
Composer Team Lead
adele.kosman[at]reactionalmusic.com
Algorithmic music specialist.
Alexander-Lee Couchy
Web-tech Team Lead
alexander-lee.couchy[at]reactionalmusic.com
Senior Software developer and musician.
Jonas Kjellberg
Reactional Team Lead
jonas.kjellberg[at]reactionalmusic.com
Music system designer and technical fellow.
The technology
The Reactional Engine – created by research and collaboration by musicians, composers and software developers.
The Reactional Music technology was first invented by internationally acclaimed classical composer Jesper Nordin. His music is regularly performed by major conductors like Esa-Pekka Salonen and Kent Nagano, with world-leading orchestras including the San Francisco Symphony and the Philharmonia Orchestra.
After studies in computer music at Stanford University and Ircam/Centre Pompidou he invented the first version of the Reactional technology for his own compositional needs. Following continued research in interactive music—and collaboration with composers, coders and video game composers, all with university degrees in composition—Reactional’s patented technology is now ready for prime time.
Why it matters
Invented by Artists
Internationally acclaimed composers bringing concert-grade craft to adaptive game music.
Research-backed engine
Born from Stanford and Ircam/Centre Pompidou computer music studies for real-time expression.
Patented Technology
Patents for real time music tech in interactive systems granted in EU, China and the US.
Partners
Built with leading publishers and labels
Reactional is already powering flagship launches with proven partners on both the game and music side of the table.
Partner Network Momentum
Game Publishers
- 2 large mobile publishers 01
- #1 music games publisher 02
- Tier 1 PC/console publisher 03
- 14 titles in production 04
Licensing Pipeline Momentum
Music Labels
- 50+ labels signed 01
- 6M+ licensed songs 02
- Major label term sheet 03
- Backlog waiting to sign 04
