Kelly Sumner
Chairman
Former CEO of Take Two Interactive, Red Octane (Guitar Hero), and Chairman Mediatonic (Fall Guys).
The team guiding Reactional Music.
Reactional’s leadership blends AAA game publishing, music rights expertise, and deep-tech entrepreneurship to bring the Reactional Engine to market.
Leadership
Matt Connors
CEO
Former CEO Simplygon (acquired by Microsoft), former Apple, Adobe, Macromedia
Jesper Nordin
Founder
Renown contemporary classic composer. Credits include Esa-Pekka Salonen, San Francisco Symphony & London Philharmonia.
Board Members
Tanya Horowitz
Board Member
Partner at Butterfly Ventures & former member of the National Academy of Recording Arts & Sciences (Grammy Awards).
Patrik Svantelius
Board Member
Former CEO of Sony/ATV Nordic, currently Senior Advisor at STIM (Swedish PRO).
Stefan Wikstrand
Board Member
CFO at G5, a publicly listed Game company focused on casual mobile games.
Key Team Members
David Knox
Former head of planning of global leadership group at Electronic Arts, where he worked for 27 years.
Simon Harvey
Worked with leading games brands introducing games franchises, including Guitar Hero.
Jacob Deshayes
13 years leadership at Spotify, across Artist Pages, Music Delivery System and Content CMS.
Luke Ritchie
Former Head of Digital Experiences for the Philharmonia Orchestra and San Francisco Symphony.
Development Team
Adele Kosman
Composer Team Lead
Algorithmic music specialist.
Alexander-Lee Couchy
Web-tech Team Lead
Senior Software developer and musician.
Jonas Kjellberg
Reactional Team Lead
Music system designer and technical fellow.
The technology
The Reactional Engine – created by research and collaboration by musicians, composers and software developers.
The Reactional Music technology was first invented by internationally acclaimed classical composer Jesper Nordin. His music is regularly performed by major conductors like Esa-Pekka Salonen and Kent Nagano, with world-leading orchestras including the San Francisco Symphony and the Philharmonia Orchestra.
After studies in computer music at Stanford University and Ircam/Centre Pompidou he invented the first version of the Reactional technology for his own compositional needs. Following continued research in interactive music—and collaboration with composers, coders and video game composers, all with university degrees in composition—Reactional’s patented technology is now ready for prime time.
Why it matters
Invented by Artists
Internationally acclaimed composers bringing concert-grade craft to adaptive game music.
Research-backed engine
Born from Stanford and Ircam/Centre Pompidou computer music studies for real-time expression.
Patented Technology
Patents for real time music tech in interactive systems granted in EU, China and the US.
Partners
Built with leading publishers and labels
Reactional is already powering flagship launches with proven partners on both the game and music side of the table.
Partner Network Momentum
Game Publishers
- 2 large mobile publishers 01
- #1 music games publisher 02
- Tier 1 PC/console publisher 03
- 14 titles in production 04
Licensing Pipeline Momentum
Music Labels
- 50+ labels signed 01
- 6M+ licensed songs 02
- Major label term sheet 03
- Backlog waiting to sign 04
