Unlock music’s value in
the global games business


Reactional Music transforms music and sound in games. For everyone. Reactional allows any music to be brought into a game and the entire game – visuals, music and sounds – to react live to that music, something that has not been possible before. This opens up a new era of music personalisation and in-game purchase.

Reactional is changing the way music and sound is used, enjoyed, created and shared by game developers, gamers, artists and rights holders

Patented technology

The patented Reactional Music Engine allows music to be generated in game and react entirely to the gamer and the gameplay or vice versa.

Better workflow

Reactional can take any library of music, integrate it into its engine and allow games developers to set parameters, meaning all music can react to all gameplay. Reactional enables easier prototyping of music and sound, reduces manual work and keeps the developer in control.

Commercial opportunities

Reactional Engine opens up a new commercial era for music rights holders and gaming.

Personalised game experience

The Reactional Engine allows music to be moved in and out of games by the gamer, as music fans personalise their gaming experience to their favourite tunes or artists.

Music is the great untapped part of video games

Seamless consumption of virtual audio goods as a new feature in gaming as gamers personalise their gaming experience and persona or character = a new source of revenue for music rights holders.

New commercial eco-system for rights holders, composers and artists with realtime music and rights tracking and reporting. Reactional enables rights cleared music from any artist, genre, mood and language.

Reactional creates a new channel for promotional work and exposure for artists and catalogue.

Increase options and creativity for music composition and generate soundtracks in an entirely new way.

Reactional enables a new world with music and sound skins, tracks, musimotes and flares providing the personalised soundtrack of gaming worlds and AR and VR metaverse experiences

Beta-testing is now available for selected game studios

Apply to try Reactional Music


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