Auto Shanghai 2025
23 April – 2 May
Hall 8.2H, Booth No.8BG100
For Mandarin version, click here
Interactive music and music personalization in automotive next generation Immersive Cockpit with Reactional Music and TUANJIE ENGINE
Real time procedural interactive music from any data parameter. Live vehicle data, visuals, lighting, driver data and events, synced with individual personalised music and audio choices for the new generation of Immersive Cockpit experiences.
Unlocking applications in entertainment, safety and personalisation.
For HMI and Design
Unleash Innovation – Integrate a truly adaptive audio layer into your advanced HMI designs. Sync dynamic sound and music perfectly with visuals, lighting and UI interactions using Tuanjie Engine.
Total Sound Control – Curate and control the entire automotive soundscape – from engine notes and driving alerts to ambient sound and interactive music – ensuring a cohesive and premium brand experience.
Effortless Integration – Leverage Reactional’s native compatibility with Tuanjie for streamlined development cycles.
For Marketing
Competitive Edge – Offer an immersive audio experience that surpasses existing market solutions. Provide customers with unparalleled real-time audio adaptation and personalisation.
Create Unforgettable Experiences – Generate unique soundscapes tied to driving dynamics (acceleration, braking, steering), time of day, weather, location, navigation events, and even driver mood. Enable post-sale subscriptions and dealership-level customisation.
Amplify Brand Identity – Craft bespoke audio signatures for different models or driving modes, reinforcing brand values and emotional connection. Scalable workflow for new campaigns with leading music artists and wider IP partnerships.
For Safety and Systems Innovators
Enhance Driver Awareness – Explore the potential of adaptive audio for intuitive safety alerts and notifications. Utilise dynamic sound to subtly convey information about vehicle status, surroundings, or driver assistance systems without distracting visuals.
Data-Driven Sound – Leverage real-time vehicle and driver data to shape the audio environment, potentially contributing to optimal driving conditions and focus.
Customising the Immersive Cockpit automotive audio experience in this way is entirely new and a quantum leap over existing available technology.
Key Differentiators
True Real-Time Interactive Music – Music and sound created note-by-note, not just mixed.
Deep Data Integration – Reacts to a wide array of inputs beyond basic driving dynamics.
Full Audio Spectrum Control – Co-ordinate all vehicle sounds for a holistic experience.
Scalable Personalisation – Robust platform for individual user audio preferences.
Optimised Performance – Low-footprint engine designed for automotive hardware.
