About Reactional Music

Reactional is a commercial, technical and creative framework for next-generation musical experiences

Reactional Music enables generative composable music. It is the rule-based music engine for games and generative worlds. 

This means that Reactional connects music and games creatively and commercially.

Reactional is changing the way we can all experience, interact with and enjoy music and audio. We know that music brings people together. It speaks to every language and culture. It has the unique power to connect people.

Reactional’s patented generative music engine and music delivery platform open up a new era of music personalisation, a faster and more efficient method to create and prototype music for developers, and for the first time, music as an in-game purchase.

The technology

The Reactional Engine – Created by research and collaboration by musicians, composers and software developers

Jesper NordinThe Reactional Music technology was first invented by internationally acclaimed classical composer Jesper Nordin. 

His music is regularly performed by major conductors like Esa-Pekka Salonen and Kent Nagano, with world leading orchestras including the San Francisco Symphony and the Philharmonia Orchestra. 

After studies in computer music at Stanford University and Ircam/Centre Pompidou he invented the first version of the Reactional technology for his own compositional needs. After continued research in interactive music and by collaborating with a team of other composers, coders and video game composers, all with University degrees in composition, Reactional’s patented technology is now ready for prime time.

people in the reactional music team

Kelly SumnerKelly Sumner, Chairman. Former CEO of Take Two Interactive, Red Octane (Guitar Hero) Former Chairman Mediatonic (Fall Guys).

David KnoxDavid Knox, President. Held senior executive roles at Electronic Arts.

Simon HarveySimon Harvey, Chief Marketing Officer. Multiple leading games franchise introductions.

Jonas KjellbergJonas Kjellberg, Chief Product Officer. Games music composer.

people in the reactional music team
Patrik SventeliusPatrik Sventelius, Board Member. Former CEO at Sony/ATV Music.
Jacob DeshayesJacob Deshayes, Chief Content Officer. Senior Spotify leadership.
Pär Gunnars Risberg CEO profile picturePär Gunnars Risberg, Managing Director. Tech entrepreneur with vision to product to exit.
Luke RitchieLuke Ritchie, Head of Partnership. Extensive background in music and tech.