More than 10% of the mobile games industry wants hit music in UA

More than 12 mobile game publishers with a combined UA budget of $2-3 billion have asked to join Reactional Music’s early access programme.

Reactional Music CEO Tomas Jenneborg confirmed the news in his keynote talk at Gamesforum London. The global market for UA is between $25 and $30 billion.

“Here’s why hit music matters. Everyone now has the same tools. What sets you apart is the thing neither you nor AI could have built. That part you still must license. Music is the next commercial edge.”

Tomas Jenneborg, CEO, Reactional Music

Reactional Music also joined a panel on the hottest trends in mobile UA, with Adam Watts (Kwalee), Robert Hoeft (BoomBit), Craig Smith (Zynga), Brijesh Bharadwaj (Segwise) and Johannes Lang (TacticTen).

Read more about the panel on the Gamesforum site.