GAME MY FAN LAUNCHES WORLD’S FIRST “ALBUM AS A GAME” IN PARTNERSHIP WITH PRIMARY WAVE MUSIC

Revolutionary Music Distribution Platform Powered by Reactional Music Taps $80 Billion Gaming Market for Artists’ Direct-to-Fan Engagement

Rock Legends Bad Company Become First Artist to Launch Album as a Game

NEW YORK, NY (November 24th, 2025) – Game My Fan, a direct to fan music distribution platform founded by the team behind some of the world’s biggest games franchises, today announced a first-of-its-kind partnership with Primary Wave Music, the leading independent publisher of iconic and legendary music in the world, that will see it release artist-personalised classic albums and new music entirely customised as games.

The platform transforms classic albums and new music into artist-personalized games, creating an entirely new product category, revenue stream, and fan engagement channel.

The partnership taps the established $80 billion global gaming market for music artists for the first time, enabling albums to function as in-game DLC while delivering deep fan engagement through super-casual mobile gameplay.

The debut release, Can’t Get Enough: A Tribute to Bad Company, commemorates the classic rock band’s induction into the Rock n Roll Hall of Fame and features:

•          “Run with the Pack” – Blackberry Smoke (feat. Paul Rodgers & Brann Dailor)
•          “Rock ‘n’ Roll Fantasy” – The Struts
•          “Rock Steady” – Dirty Honey
•          “Burnin’ Sky” – Black Stone Cherry
•          “Seagull” – Joe Elliott and Phil Collen of Def Leppard (feat. Paul Rodgers & Simon Kirke)

Revolutionary Direct-to-Fan Model
Kelly Sumner, Game My Fan CEO and former CEO of Guitar Hero publisher Red Octane and Grand Theft Auto publisher Take 2 Interactive, said: “Direct-to-fan engagement is now at the centre of an artist’s relationship with their fans. Reactional’s music personalization technology and distribution platform means games can now be a direct-to-fan community platform tailored to each artist, allowing music fans to collect and play the albums they love in new and creative ways.
“Critically for artists in the streaming age, innovation in music delivery means new revenue, new data, and a new DLC market controlled directly by the artist with their fan communities. There is no cost to the artist—they make money from unit sale number one. Once on a fan’s device, they can update the game with any album, introduce playlists and tracks as DLC, and continuously innovate with their fan base.”

How It Works
Game My Fan creates super-casual mobile games that sync perfectly with music in real-time. As each album plays, the game changes dynamically, with everything matching tune, time, and tempo. Music purchased through the games is 100% locked to the platform and cannot be played outside the game, protecting artist rights while delivering unique value.

Fans are rewarded for deeper music immersion—unlocking songs, joining artist Hall of Fame communities, accessing exclusive merch, tickets, and content, and using their knowledge of each track to enhance their experience and score.

The platform uses Reactional Music’s critically acclaimed music personalization technology and operates on a proven digital monetization model. Customization is completed within weeks of agreement, with revenue shared equally with artists. Artists and rights holders maintain full control over release dates, timing, marketing, and price points.

Industry-Leading Partnership
Natalia Nastaskin, Chief Content Officer at Primary Wave Music said: “As a global innovator in music, we know fans want a deeper, more exclusive direct relationship with artists. Our partnership with Game My Fan allows artists to work their catalogues in new ways, using new technology and existing distribution infrastructure to create a new music category direct to fans’ devices.”

Nastaskin added: “Album as a Game is a creative and technically exciting music distribution platform, presenting opportunities for DLC, promotions, and new types of innovation for music fans. It also means a new revenue stream, higher margins, more control, and a unique direct-to-fan sales channel for all artists.”

The platform is fully scalable for global artists and represents a new era in music distribution, engagement and monetization.