Hit Music in UA: Unpacking the impact of commercial hit music in mobile games

At Pocket Gamer Connects Barcelona, Reactional Music CEO Tomas Jenneborg delivered a keynote talk, sharing insights into the impact of hit music in mobile game UA.

For the right game, song and audience match, installs have increased by up to 75 percent.

The event attracted mobile game publishers from 55 countries. Barcelona is a vibrant mobile gaming hub, with some of the world’s biggest studios having important European bases in the Spanish city.