Music is missing out on a $30 Billion market

Gaming spends $30 billion a year on user acquisition (UA) across playables and video. Music plays no part in the market.

Until now. Music Tectonics founder Dmitri Vietze sat down recently with Reactional Music CEO Tomas Jenneborg to understand more about commercial music powering UA, and why Reactional treats music as a performance engine instead of a licensing cost.

This interview is from “New Forms of Licensing: How Businesses, Apps, and Games Pay for Music,” part of the Rising Tide mini-series exploring the eight revenue multipliers that can grow the value of music.