Reactional Music and Snap explore commercial innovation in UA

Reactional Music CMO Simon Harvey joined Snap Inc.’s Jan Müller at Gamesforum Hamburg for a fireside chat led by Gamesforum Director Josh Vowles.

The discussion explored effective marketing channels and creative commercial innovation in UA, including the power of audio in the sound-on age.

“Hit music is the new commercial lever for anyone working in UA. Reactional’s model and tools have given mobile game publishers the opportunity to bring hit music into user acquisition and scale it.”

Simon Harvey, CMO, Reactional Music

“The discussion with Jan Müller from Snap was super interesting, as all platform holders are looking for a commercial and creative edge.”

Simon Harvey