Our first UA campaigns using major label hits in mobile game ads are producing results that shouldn't be possible. We're expanding the test program now.
Hit Music Performs.
Currently partnering with select top-tier publishers
Hit music drives results across every advertising medium — TV, streaming, social, radio. But in the $30B mobile game UA market, music has been entirely absent.
THE PROBLEM
Music licensing takes weeks and costs $50–150K per track. That timeline is incompatible with UA, where creatives rotate every 48 hours. So the $30B mobile game UA market has operated without music entirely.
WHAT CHANGED
Reactional gives instant access to a catalog of hit songs, pre-cleared for game advertising. Pick a track, inject it into your playable, launch same day.
From catalog to campaign in four simple steps
Instantly recognizable hits that appeal to your audience. No negotiations, no delays.
Our engine adds music to your playable and video ads automatically. Always in sync.
Campaign-ready creatives at UA speed. Hundreds of variants per month.
You only pay when the creative performs.
Music transforms every stage of the player lifecycle. We're starting where the data is strongest.
Hit music in playable ads. Hundreds of variants, launched same-day.
Interactive audio that responds to gameplay in real time.
Personalized soundtracks that keep players coming back.
Music-driven rewarded ads and premium experiences.
Don't miss our latest developments, features, and announcements
22 June 2026 – Stockholm: Reactional Music, the music personalisation platform pioneering programmable, rights-compliant music infrastructure for games and interactive media, has been awarded a €2.5 million grant from the European Innovation Council (EIC). The EIC has also allocated up to €6.5 million in future equity to match incoming capital – bringing the total potential […]
Partnership enables new revenue streams, accurate compensation for creators, and the streamlining of music licensing for all game developers NEW YORK & STOCKHOLM – Reactional Music, the leading music personalisation platform for gaming, and The Music Infrastructure Company (MusicInfra), which offers modern, modular rights management, today announced a new partnership to make music licensing easier […]
Revolutionary Music Distribution Platform Powered by Reactional Music Taps $80 Billion Gaming Market for Artists’ Direct-to-Fan Engagement Rock Legends Bad Company Become First Artist to Launch Album as a Game NEW YORK, NY (November 24th, 2025) – Game My Fan, a direct to fan music distribution platform founded by the team behind some of the world’s […]
Unity Technologies has nominated Reactional Music for Best Artistic Tool as part of its Annual Global Awards. Unity, the leading game engine that is used by over 70 percent of the world’s mobile games developers and approaching 50 percent of all game development, is a key partner for Reactional. Amongst Reactional’s many achievements in 2025, Unity China recently […]
Wishlist Now on Steam, Epic Games Store, PlayStation 5, and Xbox Series X|S Stockholm, Sweden, Thursday 16 October 2025: Reactional Music today announced its partnership with Dovetail Games, the leading developer and publisher of exceptional rail, transport and digital tabletop video game simulations for leading PC and console platforms. Reactional powers new levels of real […]
Auto Shanghai 202523 April – 2 MayHall 8.2H, Booth No.8BG100 For Mandarin version, click here Interactive music and music personalization in automotive next generation Immersive Cockpit with Reactional Music and TUANJIE ENGINE Real time procedural interactive music from any data parameter. Live vehicle data, visuals, lighting, driver data and events, synced with individual personalised music and audio […]