More installs.
One creative change.

Our first UA campaigns using major label hits in mobile game ads are producing results that shouldn't be possible. We're expanding the test program now.

Hit Music Performs.

Request Early Access ›

Currently partnering with select top-tier publishers

THE OPPORTUNITY

Music Works Everywhere.
Except Games.

Hit music drives results across every advertising medium — TV, streaming, social, radio. But in the $30B mobile game UA market, music has been entirely absent.

  • THE PROBLEM

    Music licensing takes weeks and costs $50–150K per track. That timeline is incompatible with UA, where creatives rotate every 48 hours. So the $30B mobile game UA market has operated without music entirely.

  • WHAT CHANGED

    Reactional gives instant access to a catalog of hit songs, pre-cleared for game advertising. Pick a track, inject it into your playable, launch same day.

As featured on
BBCBillboardEDGEGamesIndustry.bizMusic AllyMusic Business WorldwideMusic WeekRolling StoneThe GuardianThe New York TimesThe TimesVentureBeat

How It Works

From catalog to campaign in four simple steps

01

Choose Hits

Instantly recognizable hits that appeal to your audience. No negotiations, no delays.

02

Inject into UA Ads

Our engine adds music to your playable and video ads automatically. Always in sync.

03

Launch Same Day

Campaign-ready creatives at UA speed. Hundreds of variants per month.

04

Pay on Performance

You only pay when the creative performs.

THE VISION

UA Is Just the Beginning

Music transforms every stage of the player lifecycle. We're starting where the data is strongest.

  • User Acquisition

    Hit music in playable ads. Hundreds of variants, launched same-day.

  • Engagement

    Interactive audio that responds to gameplay in real time.

  • Retention

    Personalized soundtracks that keep players coming back.

  • Monetization

    Music-driven rewarded ads and premium experiences.

Stay Informed

Latest News & Updates

Don't miss our latest developments, features, and announcements

• News

REACTIONAL MUSIC AND MUSICINFRA PARTNER TO BUILD NEXT-GENERATION MUSIC RIGHTS MANAGEMENT SOLUTION FOR GAMES AND EMERGING PLATFORMS

Partnership enables new revenue streams, accurate compensation for creators, and the streamlining of music licensing for all game developers NEW YORK & STOCKHOLM – Reactional Music, the leading music personalisation platform for gaming, and The Music Infrastructure Company (MusicInfra), which offers modern, modular rights management, today announced a new partnership to make music licensing easier […]

Read More
• News

REACTIONAL RECOGNISED AND NOMINATED FOR KEY ARTISTIC PRODUCT AWARD BY UNITY TECHNOLOGIES

Unity Technologies has nominated Reactional Music for Best Artistic Tool as part of its Annual Global Awards.  Unity, the leading game engine that is used by over 70 percent of the world’s mobile games developers and approaching 50 percent of all game development, is a key partner for Reactional.  Amongst Reactional’s many achievements in 2025, Unity China recently […]

Read More
• News

Forget everything you know about music in games – Metro Rivals: New York changes the game 

Wishlist Now on Steam, Epic Games Store, PlayStation 5, and Xbox Series X|S Stockholm, Sweden, Thursday 16 October 2025:  Reactional Music today announced its partnership with Dovetail Games, the leading developer and publisher of exceptional rail, transport and digital tabletop video game simulations for leading PC and console platforms.  Reactional powers new levels of real […]

Read More
• News

Reactional Music partners with Unity China for HMI Demo 5.0 at Auto Shanghai 2025

Auto Shanghai 202523 April – 2 MayHall 8.2H, Booth No.8BG100 For Mandarin version, click here Interactive music and music personalization in automotive next generation Immersive Cockpit with Reactional Music and TUANJIE ENGINE Real time procedural interactive music from any data parameter. Live vehicle data, visuals, lighting, driver data and events, synced with individual personalised music and audio […]

Read More
• Press Releases

Ninja Tune, a Leading Independent Music Powerhouse, Announces New Partnership with Reactional Music

Will bring Ninja Tune closer to the world’s 3.5 billion gamers and $125.7 billion global in-game economies.  New technology enables music rightsholders to reach audiences through personalised gaming experiences.  Reactional and Ninja Tune preview partnership with a unique in-game demo** featuring Coldcut, The Death Set and The Qemists Tuesday 18th March 2025/….Ninja Tune, a global […]

Read More
View All News