Co-dev partnerships for large publishers
Popular music is the world's most recognized IP. It grabs attention faster than any new gameplay mechanic. Reactional makes it deployable overnight.
User Acquisition
Popular music lifts conversion.
Engagement & Retention
Let players personalize with music.
Follow trends, seasons & localisation
Keep games fresh with new releases.
Reactional analyzes every track, mapping stems, beats, and harmonic changes so games deliver interactive music without rebuilding audio pipelines.
Personalize
music per user
Hot-swap
songs live
Bidirectional
game ↔ music
All platforms
supported
Don't miss our latest developments, features, and announcements
Revolutionary Music Distribution Platform Powered by Reactional Music Taps $80 Billion Gaming Market for Artists’ Direct-to-Fan Engagement Rock Legends Bad Company Become First Artist to Launch Album as a Game NEW YORK, NY (November 24th, 2025) – Game My Fan, a direct to fan music distribution platform founded by the team behind some of the world’s […]
Unity Technologies has nominated Reactional Music for Best Artistic Tool as part of its Annual Global Awards. Unity, the leading game engine that is used by over 70 percent of the world’s mobile games developers and approaching 50 percent of all game development, is a key partner for Reactional. Amongst Reactional’s many achievements in 2025, Unity China recently […]
Wishlist Now on Steam, Epic Games Store, PlayStation 5, and Xbox Series X|S Stockholm, Sweden, Thursday 16 October 2025: Reactional Music today announced its partnership with Dovetail Games, the leading developer and publisher of exceptional rail, transport and digital tabletop video game simulations for leading PC and console platforms. Reactional powers new levels of real […]
Auto Shanghai 202523 April – 2 MayHall 8.2H, Booth No.8BG100 For Mandarin version, click here Interactive music and music personalization in automotive next generation Immersive Cockpit with Reactional Music and TUANJIE ENGINE Real time procedural interactive music from any data parameter. Live vehicle data, visuals, lighting, driver data and events, synced with individual personalised music and audio […]
Will bring Ninja Tune closer to the world’s 3.5 billion gamers and $125.7 billion global in-game economies. New technology enables music rightsholders to reach audiences through personalised gaming experiences. Reactional and Ninja Tune preview partnership with a unique in-game demo** featuring Coldcut, The Death Set and The Qemists Tuesday 18th March 2025/….Ninja Tune, a global […]
Watch this recorded session from Unreal Fest Seattle 2024 that features a live music composition and game soundtrack creation session between a music artist and game developer using Unreal Engine, MetaSounds, and the Reactional rule-based music engine. A commercial music artist creates music on stage that is then rendered from hard coded to fully interactive […]
