Artists and Music Rights Holders
Connecting the music artist, creator and music rights holder with games
Music personalisation for 3 billion gamers
Reactional is the first rule-based music engine and music delivery platform. It enables any music to be brought into a game and the entire game’s visuals, music and sound will react live to that music. In key, pitch and time.
Reactional allows all music to be fully curated by the games developer and the music artist and rights holder. Full Tracks, Flares, Musimotes and even full soundtracks can be curated for different games, moments, worlds, moods, emotions or whatever the creative process needs.
With Reactional gamers can personalise their personas and gameplay with their favourite music – in the same way they do with ‘skins’ and other in-game purchases.
Reactional’s platform enables rights holders and music artists to become a part of games in more deeply related and meaningful ways. Reactional’s platform gives music a place and context and the opportunity to put music personalisation into the hands of the world’s three billion gamers.
This is the first time this has been possible at scale.
Music personalisation in-game
Flares, MusiMotes and Full Tracks
Music is the great untapped part of video games
Seamless consumption of virtual audio goods as a new feature in gaming as gamers personalise their gaming experience and persona or character = a new source of revenue for music rights holders.
New commercial eco-system for rights holders, composers and artists with realtime music and rights tracking and reporting. Reactional enables rights cleared music from any artist, genre, mood and language.
Reactional creates a new channel for promotional work and exposure for artists and catalogue.
Increase options and creativity for music composition and generate soundtracks in an entirely new way.