About Reactional Music

Reactional is a commercial, technical and creative framework for next-generation musical experiences

Respecting the rights of our content partners is deeply rooted in Reactional’s core values. That commitment includes enabling rights holders to maintain full control of their content available on our services. For this reason, Reactional does not act as an intermediary when it comes to take-downs, updates or even ingestion. This allows for immediate and direct access to your area on our back-end service.

Inserts, Updates and Takedowns are all tested as part of the QA process with our music aggregator service provider to ensure that they are formatted correctly before full catalog ingestion. This way no content is ingested without the appropriate provider also having the ability to take it down or update it themselves.

This approach furthermore mitigates the risk of someone unauthorized making Reactional take down your content by email or other ways of communication.


How to edit or delete data in your music catalogue

All takedowns are sent via the supply chain, using the Action “DELETE” in the xml specs or “TAKEDOWN” in the Excel specs. Anyone using DDEX should refer to the DDEX standards.

These specs are available under NDA after signing our label agreement.


Need more help?

Of course we provide full support in these matters when needed. Please contact musicsupervisor@reactionalmusic.com for any related inquires.

The technology

The Reactional Engine – Created by research and collaboration by musicians, composers and software developers

Jesper NordinThe Reactional Music technology was first invented by internationally acclaimed classical composer Jesper Nordin. 

His music is regularly performed by major conductors like Esa-Pekka Salonen and Kent Nagano, with world leading orchestras including the San Francisco Symphony and the Philharmonia Orchestra. 

After studies in computer music at Stanford University and Ircam/Centre Pompidou he invented the first version of the Reactional technology for his own compositional needs. After continued research in interactive music and by collaborating with a team of other composers, coders and video game composers, all with University degrees in composition, Reactional’s patented technology is now ready for prime time.

people in the reactional music team

Kelly SumnerKelly Sumner, Chairman. Former CEO of Take Two Interactive, Red Octane (Guitar Hero) Former Chairman Mediatonic (Fall Guys).

David KnoxDavid Knox, President. Held senior executive roles at Electronic Arts.

Simon HarveySimon Harvey, Chief Marketing Officer. Multiple leading games franchise introductions.

Jonas KjellbergJonas Kjellberg, Chief Product Officer. Games music composer.

people in the reactional music team
Patrik SventeliusPatrik Sventelius, Board Member. Former CEO at Sony/ATV Music.
Jacob DeshayesJacob Deshayes, Chief Content Officer. Senior Spotify leadership.
Pär Gunnars Risberg CEO profile picturePär Gunnars Risberg, Managing Director. Tech entrepreneur with vision to product to exit.
Luke RitchieLuke Ritchie, Head of Partnership. Extensive background in music and tech.