London, UK, March 1st 2023 – Blokur, the leading music rights and data platform, today confirmed that it has reached an agreement with Reactional Music, the music delivery platform and personalisation engine that connects the worlds of music and games for games developers, music artists and gamers.
Reactional’s patented Engine will power music personalisation for gamers and a new era for music rights access, search, curation and acquisition for games developers alongside Blokur’s industry-leading rights management.
Blokur joins Tuned Global and Musiio as Reactional Music partners. Blokur will deliver music rights management and reporting services.
Reactional is changing the way gamers experience, interact with and enjoy music in games. Its music engine enables a game’s visuals and soundtrack to react to any song in real time; something that has not been possible before.
Blokur simplifies music licensing for digital experiences by connecting rights holders, creators and music users. The company is partnered with both major and independent music rights holders, and supports digital platforms ranging from new startups to platforms with hundreds of millions of users.
Phil Barry, Founder and CEO of Blokur said: “As online worlds become more sophisticated, the opportunities to use music to create even richer experiences are almost limitless. Reactional Music’s engine is a key building block in unlocking music’s full potential to engage and entertain gamers. Blokur is thrilled that our technology-led rights solutions will enable rights owners and creators to fully benefit from inclusion in gaming.”
David Knox, President of Reactional Music, said: “Reactional is at the intersection of music and games, delivering an entirely new creative and commercial eco-system for games, music creators and rights holders, so all reporting and insight must be not only fully transparent, it must be fast and efficiently produced. We believe that Blokur has a tool and services set that is part of a new generation of rights administration capability that can help power Reactional.”
With global games revenue expected to top $200 billion in 2023* and the total number of global gamers to pass three billion**, the potential for music in gaming has never been greater. Blokur and Reactional Music are excited to be at the forefront of this growing market, delivering new creative and commercial opportunities for game developers, music creators, and rights holders alike.
Reactional Music platform will be live in 2023.
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Online experiences hit harder with a musical soundtrack, so everybody loses when it’s hard to identify what licences are needed or who to pay. Blokur is the industry-leading music licensing and data platform making it simple to add music to online experiences by connecting the dots between rights holders, creators and music users. The company is partnered with both major and independent music rights holders and supports digital platforms ranging from new startups to major global platforms with hundreds of millions of users. Blokur provides a seamless solution that helps unleash the value of music both for the people that create it and for the rest of us whose lives are enriched by it every day.
About Reactional Music
Reactional Music is changing the way we experience, interact with and enjoy music in games. It does this by enabling popular songs or any music and sound to be brought into the game to create an immersive soundtrack that reacts in real-time around the user. Reactional Music’s Engine reacts to every movement in the game. Reactional allows any music to be brought into a game and the entire game – visuals, music and sounds – to react live to that music, something that has not been possible before. Reactional opens up a new era of music personalisation and in-game purchase.
For gamers your favourite music can now be a part of gameplay, reacting to your actions and movements in your game or interactive experience, creating new levels of personalisation and self expression. For games developers, creators and publishers it unlocks music’s value in games with access to worldwide rights cleared music and a new era for creation, collaboration, partnerships and opportunity. For music rights holders it enables music to become an in-game purchase and choice for the first time. Reactional is a global music delivery platform that is device, service and system agnostic, with rights cleared music for developers and gamers, enabling scalable platforms and services for B2B and B2C markets.