Game Dev Heroes and Games Growth Summit Founder Alex Boucher joins Reactional Music

January 4, 2024

Boucher is a musician who has spent 10 years working extensively in games development

Stockholm, Sweden: Thursday 4th January 2024/…Reactional Music, the music personalisation engine and music delivery platform that connects the worlds of music and games for game developers, music artists, creators and gamers, today confirmed the appointment of Alex Boucher to its commercial and games partnerships team. 

Alex is a musician who has extensive experience of working in music and games. 

Before successful roles in commercial sales and business development in the games industry Alex was a member of a named signed indie band before working in broadcast television. He has launched multiple services companies helping games developers and publishers with commercial strategies and sales. 

Alex is also the co-founder of Game Dev Heroes, The Games Growth Summit and The DevPub Quiz, all serving the games development community. He has close ties with games, particularly in the development community. 

Reactional’s generative music engine and music delivery platform is driving next-generation musical experiences in gaming and creator worlds, connecting music and games creatively, commercially and technically.  It enables music personalisation and music as in-game purchase, as well as interactive co-creation of music. 

Alex Boucher
Alex Boucher

“Music is part of who I am and is a huge passion of mine, both creatively and technically. To be able to bring my two passions together and work with Reactional Music is a step that I am incredibly excited about,” said Boucher. 

“Changing consumer consumption habits will drive an incredibly important new market that will see the conflation of consumers’ time focused around games worlds. I am thrilled to be a part of Reactional as it powers music and sound choice and personalisation in interactive and game worlds.” 

Alex will be working with the Reactional commercial team both in the UK and Sweden. Reactional Music will be at PG Connects in London talking to thousands of mobile games developers this month. 

About Reactional Music

Reactional Music is changing the way we can experience, interact with, create, share and enjoy music in games and creator worlds. Reactional is a commercial, technical and creative framework for next-generation musical experiences and connects music and games creatively and commercially.

Reactional Music is a rule-based music engine that enables generative composable music. Music can be modulated and procedurally created note by note in real time. 

Reactional is also a global music delivery platform that is device, service and system agnostic, enabling scalable platforms and services for B2B and B2C markets.

As the world’s first rule-based music engine and music delivery platform Reactional connects  music and games commercially and creatively; it opens up music personalisation, in-game purchase and a faster and more efficient method to create and prototype music for developers. 

Reactional allows any music to be brought into a game and the entire game’s visuals, music and sound to react live to that music. This is something that has not been possible before. For gamers your favourite music can now be a part of gameplay, reacting to your actions and movements, creating new levels of personalisation and self expression. 

For games developers, publishers, music rights holders, artists and creators it unlocks music’s value with three billion gamers.

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