Reactional. Unlocking The Real Value For Music & Games with Reactional Music
The Reactional Engine and Platform opens up a new commercial era for music rights holders and the games business, and with it new models and new markets. Reactional allows music to be generated in game and react to the gamer and the gameplay. Any library of music and sound can be integrated into the Reactional Engine, unlocking value for both music and games companies and changing the way gamers interact with music, enabling music and sound personalisation for the very first time.
- David Knox, President – Reactional Music (UK)